Salt House is a lifestyle brand based out of Brooklyn, NY that is all about empowering the modern dinner hostess. Being a relatively young startup that has minimal media coverage, guerrilla tactics and traditional media techniques are mixed to introduce the Salt House brand while staying true to their values: elegance, strength, and a pinch of attitude.
Their existing e-commerce site would be expanded to a mobile app that immerses users in a 360-view of the Salt House studio that will include shoppable links for products that can be purchased.
Branded salt tins are placed around the hottest NYC restaurants to announce brand events and gallery food showings.
Salt House print ads featuring images of their dinner parties would run in hip, lifestyle magazines such as Kinfolk and Darling that point back to the site.