Tasted Wasted was a 2017 Gold American Advertising Awards - Nebraska Winner
Web Design, UX, Branding
Cocktails symbolize fun and relaxation because they're usually served when you're taking time for yourself. I wanted to experiment with infusing cocktails into cupcakes that will hopefully spur those same emotions, which is how Tasted Wasted emerged.
Tasted Wasted is made to brashly stand for anything but an expected bakery experience by making a user feel like they're looking at a whole new class of pastry. The site was created to amplify the sass of the Tasted Wasted brand that can attach to an already unique cupcake.
A dark, gritty aesthetic is carried throughout the site with quirky additions such as sporadic pops of violet and a cursor that rains sprinkles as you navigate the pages.
The site was designed to be as visual as possible while only adding text where it was expected, necessary, and unobtrusive. Hover-state text on menu items works in a harmonious way with the image by only making users read into an item they are interested in.
The site is built to be responsive so it can be viewed on multiple screen sizes. All visuals are optimized for mobile viewing and pages are designed with UX hierarchy in mind to ensure the audience finds exactly what they're looking for.
The order page works with browser form autocompletion mandatories to allow for a simple, streamlined checkout process.
Tasted Wasted was a 2017 Gold American Advertising Awards - Nebraska Winner