Tesla stands for clean, modern ingenuity. To many, Tesla products seem expensive and out of reach. Tesla
is represented in limited markets and is positioned as a luxury option. Their new solar battery, Powerwall, is more affordable and accessible, and this identity package and mobile platform is meant to keep the sleekness of Tesla products all while creating an appeal in a new market.
The Powerwall solar battery provides a simple charging interface, so the app to control it should mimic the main product in that way. The app puts the power of the battery in a user's hands to interact with a product they normally couldn't - creating an experience around engaging with the Powerwall.
The app features a clean interface that works with a Powerwall battery to provide up-to-date information.
With charge, intake, and usage information, the Powerwall app will let you see how much power the battery has left, how much energy it is expected to take in, and which appliances in the home are currently using energy.
To show mass accessibility, components of the Powerwall logo take the form of a light bulb. A fading circle in the center represents the ultimate energy source for a solar battery, the sun. The base of the light bulb is depicted in linear bars to mimic a battery cell.